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StartLogic Editorial Library Basics of Search Engine Optimization By Lee Odden Understanding how can you get a substantial increase in free website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid indexing it or to not index it properly. download php

First, what is search engine optimization Also known as SEO, search engine optimization can be defined as a set of methodologies aimed at improving the visibility of a website in search engine listings. If you have a website, no one will find it unless you promote it. Promotional opportunities for a website vary and should include both offline and online tactics. developer php

On the Internet, the most common way for users to find websites is through search engines. In fact, a recent study shows more people are using search engines than the Yellow Pages to find vendors. Search engines work by crawling the Internet, following known links to find updated pages and new websites, saving copies along the way. database php

Even though there are many variations in types of websites, and search engines are constantly refining their ranking methodologies, for these types, there are a common set of rules to follow for better search engine placement. php xml

1. Do your keyword homework.

   You can gain important insight into what types of phrases are being used to find your type of website with keyword research tools. Wordtracker.com and www.overture.com offer free tools for this purpose. file php

2. Use keywords in title tags

   . The title tag is critical for a search engine to understand and rank a page. Make sure each page of your website includes a unique, keyword-rich, descriptive and readable title tag of 8-10 words. Example: XYZ Company Widgets - Blue, Green and Black widgets in all sizes. php upgrading

3. On-page text

   . Use a version of your title tag on the visible page of your site - the higher up on the page, the better. A keyword-rich tagline will also do. This is important for both search engines and your site visitors. php forum

4. Content is good

   - fresh content is better. Plan to add new pages of content on a regular basis. New pages should follow a theme and be placed into categories. If you sell widgets then add product reviews, press releases, customer comments, how-to information, etc., on a regular basis. Search engines will give a preference to sites that offer new content over time. flash php

5. Link in, link out

   . All major search engines use incoming and outgoing links as a way to measure a site s popularity with a preference to incoming links from authoritative and information rich websites. Ask distributors, marketing partners and clients to link to your site using keyword-rich link text and descriptions. For example, if you sell red widgets, the link text might be, Company XYZ Red Widgets and link to the page on your website that offers the best information on red widgets. Link out to other websites related to your content such as industry associations, organizations, manufacturers, publications, articles, etc. ajax php

6. Link smart

   . Linking the pages within your site is important especially if you can link keywords in a sentence to another page that provides more detail. Example: Company XYZ offers a complete range of widgets for every type of occasion or event, where widgets is linked to your widgets product page. This applies to links within the pages of your site as well as links from other websites. dream foundation php weaver

7. Make a map

   . Make it easier for a search engine to find all the pages of your website by including a site map. A site map page is a collection of plain text links to all the major web pages of your website. Do not place more than 100 links on one page. It works best to link to the site map from the home page. php proxy

8. Avoid Javascript links

   . Most search engines do not follow JavaScript links such as mouse over images, drop down and foldout menus. If you cannot avoid using these types of site navigation, offer an alternative text navigation area at the bottom of your pages. nuke php theme

9. To submit or not to submit

   . While Google, Yahoo! and MSN offer free submission forms, the fastest way for your site to be included in a search engine is to be linked by sites that are already in. Rather than pay a service to submit your site, pay for a press release and have it submitted through an online newswire service. Include links to your company website in the release and each website that publishes the release becomes a link to your company. Take the time to research and submit to important directories such as www.dmoz.org and Yahoo! directory. php security

Monitor your progress and have patience. For competitive phrases and new websites it can take 2-6 months to see an improvement in rankings. Mature sites in niche categories may only take weeks to see initial progress. editor php

Companies that have implemented even the most basic site-wide tactics often experience increases in traffic of 100 percent to 500 percent in six months, depending on the situation. Overall, ensure your site is easy for search engines to find and crawl. Make sure you use keywords in titles, on the page and in links but don t overdo it. Never stop finding other websites that will provide a one-way link to your site and add new content on a regular basis. Follow these steps and in time you may see much better rankings and sales online. hosting mysql php web

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StartLogic Editorial Library Blogging: Your Kids Do It, and Your Business Should, Too By Paul Chaney There s no doubt that you ve heard the term, blog. 4th development edition mysql

Your teenager might use a blog as a way to chronicle his or her daily activities. You might have even heard about high-profile celebrities who blog about their career and personal lives. Nevertheless, can these personal online journals and diaries really be used as a marketing tool for your ecommerce business php web

You bet they can, if you know how to use them. What is a blog From a technical standpoint, a blog is really just an easy-to-use web-based content management system (CMS). It is software that allows people with little or no technical background to update and maintain content. The activity of updating a blog is known as blogging; someone who keeps a blog is a blogger. Entries written to the blog, called posts, are arranged in reverse chronological order with the most recent additions featured at the top of the page. development mysql php web

But what makes a blog such a unique publishing format, different from a typical Web site, message board, or email application, is its balanced combination of technology and personality. Technically speaking, a blog could be used for any kind of information update, whether it is a press release, product update, news or more personal commentary. What differentiates a blog from other forms of content publishing is the style in which a blog post is written. Blogs beg to be written in an informal, punchy and authentic voice, something Internet pioneer Doc Searls called an email to everyone. A well-written blog reflects the passions, bias, thoughts and judgments of the writer. It has heart as well as substance. index php

Over 80, 000 customers enjoy the benefits of running 10 domains with 1 web hosting account with StartLogic web hosting solutions. They ve won numerous awards in recognition of their quality of service, customer support, and security systems. All StartLogic packages include Free Setup and Free Domain names with no other hidden costs or fees. click to read review download php

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host of the year 2006

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StartLogic

is one of the leading providers in the web hosting industry and is trusted by over 70, 000 customers. They are strategically located in Phoenix, AZ, safe from major natural disasters which gives them an upper hand in server uptime efficiency. StartLogic has years of experience and state-of-the-art equipment to ensure optimal performance for your website. click to read review developer php

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top choice award 2006

StartLogic offers you everything you need to make your website successful. We think you can t go wrong with any of their hosting plans. Whether it s their Pro Logic shared plan or their top end dedicated server plan, StartLogic earns top marks and we are Proud to award them the 2006 Best Hosting Company award The same qualifications that earned them the award last year still keep them among the best in the business. The readers have spoken, and the results are in. database php

reader s choice award 2005

StartLogic is an excellent company that provides robust customer support and a bundle of features at a very competitive price. They offer a range of hosting products including shared hosting (both Unix and Windows), virtual servers and dedicated servers. click to read review php xml

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best windows hosting 2005

StartLogic has broken IPOWERWEB s 3-year lock on this position by coming up with a combination of killer packages and a support team that has won over their customers in a convincing fashion. StartLogic is the new best of the best. file php

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host of the year 2004

After careful consideration we are proud to announce that we have awarded StartLogic the Best New Web Host Award StartLogic seemingly came out of nowhere and has taken the industry by storm. This is no fly by night company. They re serious about web hosting! StartLogic has the best , if not very close to the best, offer out there. It s backed up by a Tier 1 multihoned backbone that provides your website blazing fast connection to the internet. Their Support is literally the new standard. We spot checked them several times on a secret site that we have hosted there. Not only did they answer within seconds, they were so helpful in troubleshooting issues even on 3rd party software that we installed! Now that s rare! php upgrading

best web host StartLogic receives FindMyHost.com s Guaranteed Host Award!

FindMyHost.com Editor Review

StartLogic s Pro Logic plan is one of the most complete plans for those who want to get the most out of their website. Whether you are a rookie or an experienced web designer, this is the right plan for you. StartLogic offers you everything you need to make your website successul. You simply can t go wrong with this plan. StartLogic earns our highest recognition, the Guaranteed Host Award. php forum

click to read review guaranteed host StartLogic has been selected as the number one Windows Web Hosting provider at Web Host Directory for the month of August 2004

StartLogic was voted #1 by the Webhostdir.com community in the Windows Web Hosting category. flash php

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#1 windows hosting StartLogic receives #1 award from RateMyHost.com

Here is what RatemyHost had to say about StartLogic:

StartLogic is one of the leading providers of web hosting solutions and services for global business. Thousands of businesses, from all over the world, rely on Startlogic ajax php

top 5 web hosts home

| products | support | testimonials | affiliates | about us | site map | website hosting Copyright 2007 StartLogic. Read our Terms and Conditions. All rights reserved. dream foundation php weaver

Web Hosting Money Back Guarantee StartLogic web hosting money back guarantee for all unsatisfied customers. Receive a full refund if you wish to cancel your hosting account within the period. HACKER SAFE certified sites prevent over 99.9% of hacker crime. STARTLOGIC Home Page STARTLOGIC Products STARTLOGIC Support Section STARTLOGIC Testimonials STARTLOGIC Affiliates STARTLOGIC About Us

Satisfaction Guaranteed Everyone at StartLogic is fully committed to your complete satisfaction. Thousands of businesses, from all over the World, rely on our advanced, easy-to-use, reliable hosting solutions and award winning customer service to power their online presence. php proxy

We are so confident that you will be fully satisfied with your web hosting package with us that we will refund 100% of your unused hosting service, No-Questions-Asked . How can we make this incredible guarantee Every Team Member at StartLogic is committed to providing you with the best customer service in the industry, backed by rock solid technology, 24x7 Toll Free Technical Support and our 99.9% uptime guarantee and you will see why see why StartLogic has earned one of the best reputations in the industry. nuke php theme

Unfortunately, the $6.50 Domain Name fee is not refundable. It is registered for the time you had requested on the order form. However, should you decide to discontinue your service, the domain name is registered to you and we would be more than happy to assist you in transferring the domain name if you choose. php security

Thank you for considering StartLogic for your web hosting needs! Disclaimer: Our guarantee does not apply to any of the following: set-up fees, domain name fees, reseller accounts, virtual accounts, dedicated servers, overages and/or professional services. home | products | support | testimonials | affiliates | about us | site map | website hosting Copyright 2007 StartLogic. Read our Terms and Conditions. All rights reserved. editor php

StartLogic Web Hosting Affiliate Program StartLogic website hosting affiliate program. Earn free hosting accounts, become a StartLogic cheap hosting reseller, or receive money for every new hosting account purchased. HACKER SAFE certified sites prevent over 99.9% of hacker crime. STARTLOGIC Home Page STARTLOGIC Products STARTLOGIC Support Section STARTLOGIC Testimonials STARTLOGIC Affiliates STARTLOGIC About Us

Become a StartLogic Affiliate! Affiliates! Earn $100.00 per sale! Everyone needs a website - Save them money and YOU make money! hosting mysql php web

[ Php ] Private Label Reseller! StartLogic provides you everything you need to get going quickly in this lucrative industry! Referral Program! Refer 3 friends and your hosting is FREE. It doesn t get much easier! home | products | support | testimonials | affiliates | about us | site map | website hosting Copyright 2007 StartLogic. Read our Terms and Conditions. All rights reserved. 4th development edition mysql

Google AdWords Credit For StartLogic Customers StartLogic web hosting customers receive a free Google AdWords credit with the purchase of a new web hosting account. HACKER SAFE certified sites prevent over 99.9% of hacker crime. STARTLOGIC Home Page STARTLOGIC Products STARTLOGIC Support Section STARTLOGIC Testimonials STARTLOGIC Affiliates STARTLOGIC About Us

Google AdWords Google AdWords gives you a cost-effective way to get exposure on Google Search php web

Unlike sharing space with college friends or owning a single-family home, a virtual-dedicated server could be likened to a hotel where a person has his own defined space, own bathroom, etc., within the confines of a larger facility that has other rooms with their own finite space. Gorny said such an option gives ecommerce operators stability, a higher level of security, storage capacity and bandwidth similar to a dedicated server at a cost between shared and dedicated. development mysql php web

If you ve outgrown a shared plan and aren t ready to jump into the deep waters with a dedicated server, a virtual-dedicated server plan may be a great intermediate step. So what is the difference between a shared server and a virtual-dedicated server After all, they both are sharing a portion of space with other sites. With a shared server, the domain hosting company is often making a calculated guess that you and other sites with which you are sharing a server will never use all the disk space, bandwidth, etc., that you purchased. If it turns out that your site grows to use all the space you ve purchased, and others on your server do the same, your server can become overbooked and difficulties will ensue. index php

With a virtual-dedicated server, you are sharing space with other sites. However, each person on the server has purchased an equal amount of space and they can t extend beyond their area and impact your space. You are guaranteed a defined space and system resources regardless of what happens with your neighbors resulting in greater stability with your site and an enhanced shopping experience for your customers. download php

For many ecommerce sites with low volume, a shared server is perfect. Should your ecommerce business grow beyond an intermediate size into a moderate- to high-traffic site, it s possible you ll find your activity is too much for a shared environment. developer php

StartLogic Tech Talk Newsletter Welcome to the StartLogic Tech Talk e-Newsletter!

Welcome to the first issue of StartLogic s Tech Talk e-newsletter. We have developed this newsletter as a way for you to get to know us better and keep you informed about how StartLogic can help you achieve your online aspirations. Our team at StartLogic is hard-working, customer-focused, and enjoys what they do and it shows. The results are great customer service and development of some really excellent features that we think you ll appreciate. database php

So, read on, there s much to explore... The hard-working, customer-focused StartLogic Team StartLogic Tech Talk: Forum News We now have StartLogic customer forums!! What is a forum, you may ask Well, a forum is like an online bulletin board. Just look for the subject you have a question or comment about on the main page of the forum, click on it, and see what people are talking about as it relates to what you are looking for. You can also add your own comments or questions. php xml

In an effort to even further enhance our customer service, we have created over 20 different forum topics, ranging from general support to advanced scripting issues. All forums will be moderated by StartLogic staff or other tech-savvy StartLogic customers, who will help you by replying back to these forums with answers. file php

To use the forum, simply register by clicking here. Featured Forum News ATTENTION ALL TECH-SAVVY CUSTOMERS!! Do you think you have what it takes to join StartLogic s moderator team If so, please email moderator@startlogic.com if you are interested in joining the moderator team for StartLogic s forum. After three months of service as a moderator, you will be eligible for free hosting on your existing StartLogic account (which will continue as long as you are a moderator). php upgrading

StartLogic Monthly Feature: Forum Update Get up to $100 in FREE Google AdWords and Yahoo! Marketing Credits StartLogic Tech Talk s Site of the Month

Get your site noticed on the search engines! StartLogic now offers up to $100 in FREE Google AdWords and Yahoo! Search marketing credits to StartLogic customers. Click here to learn more. Happy Holidays from StartLogic! php forum

beautyboxbridal.com Site of the Month: Beauty Box Bridal Boutique

Beauty Box Bridal Boutique is a wedding consulting company that specializes in the planning and execution of all wedding events. The coordination service is based in Atlanta, Georgia. Beauty Box Bridal uses their site to explain their services, show samples of their work, and give informative bridal information. The site also offers an online wedding planning checklist for anyone to use and an online RSVP service for its customers. flash php

Thank you for reading the StartLogic Tech Talk e-Newsletter

To unsubscribe from this newsletter please click on the link below: https://secure.startlogic.com/cgi-bin/newsletter/unsubscribe.cgi Copyright StartLogic. All rights reserved. ajax php

Welcome to the StartLogic Tech Talk e-Newsletter! New, Exciting Features in vDeck!

StartLogic has added new features to its vDeck customer control panel. These enhanced features allow you to manage your web site and domain name, while also providing setup instructions and helpful tutorial links for managing your hosting account. The first new feature is the Domain Manager, which is located inside the Domain Admin section of your vDeck control panel. If your domain name is registered with StartLogic, you can now update your contact information for your domain name, lock and unlock your domain name and control the server assignment of your web site. dream foundation php weaver

Another bonus feature is the Startup Guide , which is also located inside your vDeck control panel. If you click on the Startup Guide it will list your mail client and FTP client setup information, along with links to helpful tutorials on how to setup your email and ftp accounts. php proxy

Last but not least, StartLogic has added information in vDeck on the landing page of your control panel that gives you access to our new customer forums. To visit our new forums, simply click on the link inside your control panel or type in http://forums.startlogic.com into your web browser. nuke php theme

StartLogic Tech Talk: Tech Tip StartLogic Tech Talk: DOs and DON Ts

Don t Risk Losing Your Domain! Your domain name is your identity. Whether you host a personal, family or business website, your domain name represents your site s purpose and content. You spend time carefully selecting your domain based on many criteria. What happens when you lose access to this identity There are many ways to lose access to your domain name, and I respond to questions about this issue several times each week. Therefore, I thought it would be appropriate to address a few DOs and DON Ts of domain registration... php security

Featured Forum News

• DO

  keep your domain locked, unless you are updating contact information or DNS servers. This prevents thieves from potentially stealing your domain. editor php

• DO

  keep your administrative contact information updated. This is your registrar s primary means of reaching you for domain-related concerns, such as renewals and transfers. hosting mysql php web

• DON T

  wait until the last minute to transfer your domain. Registration transfers generally take 10 days to complete. Some registrars will not transfer a domain when it is less than 15 days from expiration. I suggest planning a transfer at least 30 days prior to expiration just to be safe. 4th development edition mysql

• DON T

  let your domain expire. All services associated with a domain become inactive the second that domain expires. Avoid the hassles associated with regaining control of your domain by never letting this happen. php web

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