Microsoft adCenter Incubation Lab Unveils Global Technology for
Digital Advertising Industry
adCenter Demo Fest exhibits leading-edge
advertising technology.
REDMOND, Wash. Jan. 12, 2006 Microsoft Corp. today unveiled the
Microsoft adCenter Incubation Lab (adLab) during its adCenter Demo
Fest, an exposition of industry-leading research and innovation in
the field of digital
advertising technology from
Microsoft researchers.
adLab, a joint effort between MSNs adCenter and Microsoft
Research, is a state-of-the-art lab in Beijing with a mission to
research and incubate advanced technologies for MSNs adCenter,
designed to provide advertisers with rich targeting capabilities
based on audience intelligence information and give consumers a
more relevant online experience.
Download Php AdLabs top-notch group of more than 50 researchers will develop
advertising solutions that connect
marketers with consumers in more relevant, innovative ways unseen
in the industry before now. Today at the adCenter Demo Fest on the
Microsoft campus, the researchers gathered to present prototypes of
more than 15 of the approximately 40
advertising technologies they are
currently working on for long-term implementation, including online
advertising solutions, video opportunities, and television and
mobile-based advertising products.
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with more than 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising. Make sure that the website adheres to IAB standards, and that the vendor creating your ads also follows them. The IAB has spent lots of time studying and documenting what works and what doesn't in advertising.
Developer Php These prototypes hold the promise to change online advertising
dramatically in areas such as paid search, behavioral targeting and
contextual
advertising. Also shown were projects addressing areas
of incubation in their earliest stages of investigation, such as ad
bar-code readers, social network mining, and video and
large-display ads.
"DivX is powering an extremely compelling ecosystem of digital media technologies and devices that enables consumers to enjoy their digital content anywhere, on any device or platform, in a seamless, secure way, " said Mr. McGurk. "There is enormous potential for the entertainment industry to utilize DivX technology and the tens of millions of DivX Certified devices in the global marketplace to deliver secure, premium content to consumers. I am happy to join the DivX board and I look forward to working with the strong team they have in place."
Database Php The exciting work being shown at adCenter Demo Fest and the new
Microsoft adLab reflects Microsofts commitment to innovation in the
field of ad products, said Tarek Najm, general manager of adCenter
at Microsoft. The Microsoft team of top researchers in this field
is unsurpassed and certain to produce compelling advances that will
impact and ultimately change the game in online advertising. With
this long-term applied research, we will continue to help improve
advertisers return on investment by delivering rich audience
intelligence information and enabling simple and complete control
over all aspects of the advertising campaigns.
"Among others, " continued Tann, "MacroPort has license agreements in place with mobile leaders such as Microsoft and Palm and a distribution agreement with Kingston Technologies and Shutterfly, while Migo has global license agreements with Kingston, Memorex and other OEMs, distribution in over 6, 500 retail outlets including Fry's, Target, CompUSA and OfficeMax, as well as global eCommerce infrastructure in place through its relationship with Digital River. All in all we believe this is a great combination."
Php Xml One of the innovative technologies highlighted at the event was
video hyperlink ads, which can detect product items displayed on a
television screen during a show or commercial, allowing consumers
to zoom into products featured on the television screen and click
through to detailed product
descriptions and information on
where the products can be bought.
Microsoft® adCenter powers keyword advertising across MSN®. It is used by small businesses with existing websites to find new customers when they're looking to buy. $9.99 Sell online, accept PayPal® and credit cards, and offer shipping! Works with QuickBooks®!*
File Php The adLab will be headed jointly by Ying Li, Ph.D., of Microsoft
adCenter in Redmond and Jian Wang, Ph.D., of Microsoft Research
Asia in Beijing, and will consist of a team of dedicated scientists
with specializations in the areas of data mining, information
retrieval, statistical analysis, artificial intelligence, auction
theory, visual computing and digital media. Together, this group of
internationally renowned researchers has published more than 80
articles on a range of topics including information retrieval, data
mining, visual computing and smart devices.
Microsoft® adCenter powers keyword advertising across MSN®. It is used by small businesses with existing websites to find new customers when they're looking to buy. Trust the best only company might offer. In fact, because unlike many competitors, we own, operate and support the hosting services we provide, down to the very last cable and disk.
Php Upgrading About MSN and Windows Live
Php Forum MSN attracts more than 440 million unique users worldwide per
month. With localized versions available globally in 42 markets and
21 languages, MSN is a world leader in delivering compelling
programmed content experiences to consumers and online advertising
opportunities to businesses worldwide. Windows Live, a new set of
personal Internet services and software, is designed to bring
together in one place all the relationships, information and
interests people care about most, with enhanced safety and security
features across their PC, devices and the Web. MSN and Windows Live
will be offered alongside each other as complementary services.
Some Windows Live services entered an early beta phase on Nov. 1,
2005; these and future beta updates can be found at
http://ideas.live.com. MSN is located on the Web at
http://www.msn.com. MSN worldwide sites are located at
http://www.msn.com/worldwide.ashx.
Flash Php About Microsoft Research
Ajax Php Founded in 1991, Microsoft Research is dedicated to conducting
both basic and applied research in computer science and software
engineering. Its goals are to enhance the user experience on
computing devices, reduce the cost of writing and maintaining
software, and invent novel computing technologies. Researchers
focus on more than 55 areas of computing and collaborate with
leading academic, government and industry researchers to advance
the state of the art in such areas as graphics, speech recognition,
user-interface research, natural language processing,
programming tools and methodologies, operating systems and
networking, and the mathematical sciences. Microsoft Research
employs more than 700 people in six labs located in Redmond, Wash.;
San Francisco; Silicon Valley, Calif.; Cambridge, England; Beijing;
and Bangalore, India. More information can be found at
http://research.microsoft.com.
Dream Foundation Php Weaver About Microsoft
Php Proxy Founded in 1975, Microsoft (Nasdaq MSFT) is the worldwide leader
in software, services and solutions that help people and businesses
realize their full potential.
Nuke Php Theme Source: Microsoft
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