By Kalena Jordan
Download Php 1 July 2004
east of England is launching a major campaign to develop a wide scale broadband network for the region.
Developer Php One of the most important aspects of a search engine optimization campaign is also one of the most overlooked - preparation!
Hypertext Preprocessor; an open source, side, HTML embedded scripting language used to create dynamic Web pages. It is compatible with many different types of databases and is now in its 5th incarnation.
Database Php As I'm always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.
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Php Xml Before You Start
As a predator, your goal is to launch a large scale destruction campaign and capture The Earth. Scarface
File Php Before you start any search engine optimization campaign, whether it's for your own site or that belonging to a client, you need to answer the following important questions:
PHP PHP, or Hypertext Processor, embedded scripting language. Much of its syntax is borrowed from C, specific features thrown in. The goal of the language is to allow web developers to write dynamically generated pages quickly. For rmation, //www.php.
Php Upgrading 1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? (e.g. more sales, more subscribers, more traffic, more publicity etc.)
Php Forum 2) What is my/their time-frame for this project?
Flash Php 3) What is my/their budget for this project?
Ajax Php 4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
Dream Foundation Php Weaver Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign.
Php Proxy Requirements Gathering
Nuke Php Theme Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client's exact needs.
Php Security You need to know things like:
Editor Php 1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)
Hosting Mysql Php Web 2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
4th Development Edition Mysql 3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing "?" symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).
Php Web 4) Are there at least 250 words of text on the home page and other pages to be optimized?
Development Mysql Php Web 5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
Index Php 6) Approximately how many pages does the site contain? How many of these will be optimized?
Download Php 7) What is the current link popularity of the site?
Developer Php 8) What is the approximate Google PageRank of the site? Would it benefit from link building?
Database Php 9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
Php Xml 10) Do I have permission to alter the visible content of the site?
File Php 11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
Php Upgrading 12) What are the site's geographical target markets? Are they global? Country specific? State specific? Town specific?
Php Forum 13) What are the site's demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
Flash Php 14) What are 20 search keywords or phrases that I think my/my client's target markets will use to find the site in the search engines?
Ajax Php 15) Who are my/my client's major competitors online? What are their URLs? What keywords are they targeting?
Dream Foundation Php Weaver 16) Who are the stake-holders of this site? How will I report to them?
Php Proxy 17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
Nuke Php Theme 18) How do I plan on tracking my or my client's rankings in the search engines?
Php Security 19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
Editor Php 20) What are my/my client's expectations for the optimization campaign? Are they realistic?
Hosting Mysql Php Web Answers to the first 10 questions above will determine how search engine-compatible the site currently is and the complexity of optimization required. For example, if the site pages currently have little text on them, you know you'll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
4th Development Edition Mysql This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for and that's very frustrating.
Php Web The remainder of questions are to establish in advance the who, what, where, when, why and how of the optimization campaign. This will help you determine the most logical keywords and phrases to target, as well as which search engines and directories to submit the site to and which sites to pursue reciprocal links with.
Development Mysql Php Web You're Now Prepared!
Index Php So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You're ready to tackle the job!
Download Php Copyright © 2004 by Kalena Jordan. All rights reserved under U.S. and international law.
Developer Php
Database Php Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College , an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
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